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Date de publication : 06/04/2020
Date de péremption :
Type de procédure : Procédure restreinte
Type de document : Avis d'attribution
ROYAUME-UNI (UK)
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Royaume-Uni-Northampton: Services de publicité et de marketing

2020/S 68-162909  (Source TED)
 
 
V  E  R  S  I  O  N      F  R  A  N  C  A  I  S  E
TX: 06/04/2020 S68 Services - Avis d'attribution de marché - Procédure restreinte Royaume-Uni-Northampton: Services de publicité et de marketing 2020/S 068-162909 Avis d'attribution de marché Résultats de la procédure de marché Services
 
 
Section I: Pouvoir adjudicateur
I.1) Nom et adresses Nom officiel: University of Northampton Adresse postale: University Drive Ville: Northampton Code NUTS: UKF24 Code postal: NN1 5PH Pays: Royaume-Uni Point(s) de contact: Julia Gough Courriel: julia.gough@northampton.ac.uk Téléphone: +44 1604892663 Adresse(s) internet: Adresse principale: www.northampton.ac.uk Adresse du profil d'acheteur: https://in-tendhost.co.uk/universityofnorthampton/ www.northampton.ac.uk https://in-tendhost.co.uk/universityofnorthampton/
I.2) Informations sur la passation conjointe de marchés
I.4) Type de pouvoir adjudicateur Organisme de droit public
I.5) Activité principale Éducation
 
 
Section II: Objet
II.1) Étendue du marché
II.1.1) Intitulé:
ITT274 Student Recruitment Media Buying Strategy Tender Numéro de référence: ITT274
II.1.2) Code CPV principal 79340000
II.1.3) Type de marché Services
II.1.4) Description succincte:
University of Northampton (UON) requires a media planning and buying agency for 3 years commencing May 2020. UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.1.6) Information sur les lots Ce marché est divisé en lots: non
II.2) Description
II.2.1) Intitulé:
II.2.2) Code(s) CPV additionnel(s) 79341000 79341400 79341100
II.2.3) Lieu d'exécution Code NUTS: UKF24 Lieu principal d'exécution:
Northampton.
II.2.4) Description des prestations:
The University of Northampton (UON) is tendering for a media planning and buying agency for a period of 3 years commencing in May 2020. The value of the business is approximately GBP 1 500 000 per year, but is subject to variation which may depend on any future restrictions on the university's budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON's Undergraduate offering mainly within the UK and Europe. We will also be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. They must be able to provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.2.5) Critères d'attribution Prix
II.2.11) Information sur les options Options: non
II.2.13) Information sur les fonds de l'Union européenne
Le contrat s'inscrit dans un projet/programme financé par des fonds de l'Union européenne: non
II.2.14) Informations complémentaires Tender is published on https://in-tendhost.co.uk/universityofnorthampton/ Please register your organisation,once registration is accepted you can access the tender documents. Contract value in II.1.5) and II.2.6) is an estimate based on GBP 1 500 000 per year for contract length. The university envisages entering a 3 year contract with the option to extend the contract up to a further 1 year. https://in-tendhost.co.uk/universityofnorthampton/
 
 
Section IV: Procédure
IV.1) Description
IV.1.1) Type de procédure Procédure restreinte
IV.1.3) Information sur l'accord-cadre ou le système d'acquisition dynamique
IV.1.6) Enchère électronique
IV.1.8) Information concernant l'accord sur les marchés publics (AMP)
Le marché est couvert par l'accord sur les marchés publics: oui
IV.2) Renseignements d'ordre administratif
IV.2.1) Publication antérieure relative à la présente procédure Numéro de l'avis au JO série S: 2020/S 023-052400
IV.2.8) Informations sur l'abandon du système d'acquisition dynamique
IV.2.9) Informations sur l'abandon de la procédure d'appel à la concurrence sous la forme d'un avis de préinformation
 
 
Section V: Attribution du marché

Un marché/lot est attribué: non
V.1) Informations relatives à une non-attribution
Le marché/lot n'a pas été attribué Autres raisons (interruption de la procédure)
 
 
Section VI: Renseignements complémentaires
VI.3) Informations complémentaires:
VI.4) Procédures de recours
VI.4.1) Instance chargée des procédures de recours Nom officiel: High Court Ville: London Pays: Royaume-Uni
VI.4.2) Organe chargé des procédures de médiation
VI.4.3) Introduction de recours Précisions concernant les délais d'introduction de recours:
VI.4.4) Service auprès duquel des renseignements peuvent être obtenus sur l'introduction de recours
VI.5) Date d'envoi du présent avis:
01/04/2020
 
 
C L A S S E    C P V
79340000 - Services de publicité et de marketing 
79341000 - Services de publicité 
79341100 - Services de conseils en publicité 
79341400 - Services de campagne publicitaire